1970 - 1979
GROWING, CONSOLIDATING, WRITING NEW CANONS
The overall image is curated by Lele Rossi Molinari, who also works on display kitchens, such as the one for Eurodomus at the Triennale in Milan in 1970—the “FuoriSalone” ahead of its time invented by Gio Ponti—where participation by Arclinea is a must, due to its highly innovative and experimental concept. Here it showcases models (Gamma 30, designed by Almerino and Lena Fortuna) that use plastic laminate on the modular structure derived from the CEN standards for European kitchens defined and introduced the previous year. And the seventies are also spent determining an original market position, combining strategy linked to the industrial dimension, cultural study of future trends in spaces for socialising and a desire not to abandon its artisan experience. Arclinea starts to work successfully in the Contract sector, still today one of its specialisations and a very important part of the Italian and international market.
Angelo, Lena, Almerino Fortuna
The Seventies: Arclinea advertising
