1970 - 1979
GROWING, CONSOLIDATING, WRITING NEW CANONS

1970
GAMMA30 (design A. and L. Fortuna), the big European modular kitchen with handle-free doors.

1972
MINISPAZIO (design A. Fortuna), the 'home' project by Arclinea: a design and production division for small spaces, for the private residential building sector and the tourism residential sector.

1973
Noviacolor (design A. and L. Fortuna). The new Arclinea laminates set a trend.

1976
After ten years of work, Almerino, Lena and Angelo open the new factory in Caldogno.

1978
Arclinea presents "Cucina in cucina". A recipe book before they were even fashionable: a collection of Italian regional recipes written by Arclinea customers, with an introduction by Mario Soldati.

1979
PUNTO&LINEA (design A. Fortuna), a versatile programme that connects the kitchen to the rest of the home, replacing walls and keeping walk-through units and also inventing spaces and new dimensions.

The overall image is curated by Lele Rossi Molinari, who also works on display kitchens, such as the one for Eurodomus at the Triennale in Milan in 1970—the “FuoriSalone” ahead of its time invented by Gio Ponti—where participation by Arclinea is a must, due to its highly innovative and experimental concept. Here it showcases models (Gamma 30, designed by Almerino and Lena Fortuna) that use plastic laminate on the modular structure derived from the CEN standards for European kitchens defined and introduced the previous year. And the seventies are also spent determining an original market position, combining strategy linked to the industrial dimension, cultural study of future trends in spaces for socialising and a desire not to abandon its artisan experience. Arclinea starts to work successfully in the Contract sector, still today one of its specialisations and a very important part of the Italian and international market.