1986–2000
DESIGN CULTURE
The arrival of Citterio, who is gradually to become the go-to designer, marks the beginning of yet another era in the company’s culture, more and more closely linked to the planning of a project concept that adheres to a different idea of space for the kitchen and not just that of a product, however perfect in form and function. By the nineties, the kitchen market is, in fact, already “mature” but a rebirth in the culture of food meets the need for big renewal, going beyond the elite limits of Michelin 3-stars to become a real glam mass culture: starting right here in Italy, which manages to preserve its gourmet tradition and supremacy, from homes to restaurants. And so the concept of Italia, Citterio’s first product for Arclinea, is based precisely on the introduction of restaurant kitchen characteristics into the home, underlined by the use of steel and a new “geography” for worktops. Beginning with this functional and cultural choice, Citterio then gradually develops the concept of “collection” (The Arclinea Collection) applied to the entire range.
Antonio Citterio
Italia
