1959 - 1969
EVOLVING TRADITION
In the same way, the change of name for the company, which becomes Arclinea in 1960, implies a strategic choice: new life for wood as a material teamed with the idea of “modular” furniture featuring modern design, which derives its functional and innovative qualities from the adoption of an industrial standard. The very prefix Arc in fact, is not just the acronym for Arredamenti Razionali Componibili (modular rational furnishings), it also suggests the idea of the kitchen as an architectonic project within the home: true interior architecture. Italy’s economic boom years mean intense, rapid development for Arclinea with gradual progress in industrial production. And when this vocation for innovation comes up against a lack of existing components featuring the same quality as the overall project, integrated solutions are studied and produced: such as Claudia (1963), the first kitchen with built-in electrical appliances, designed and produced ad hoc.